Make a List
First, determine which cities and counties fall into your immediate service area, and compile them into a list of geographical terms. ↓
In most cases this means the area within which clients & customers will be willing to drive to meet with you, and within which you are licensed to do business.
Some businesses may seldom or never physically meet with clients – however, for most searches pertaining to service & retail businesses, Google and Bing localize all or most of the search results based on the searcher’s location.
Thus, a person in Omaha who types “defense attorney” into Google will generally see that every result is an Omaha law firm’s website, or an Omaha-specific page in a directory site such as Yelp.
Thus, the best starting point for gaining exposure in these localized search results is generally to to focus on the city or area where you have a physical presence (the location that corresponds to your Google, Yelp and Facebook listings and pages), and adjacent localities.
Dallas, Arlington, Fort Worth
Portland, Gresham, Beaverton
Next, compile a list of the various core services and products that your business provides. If you provide more than one general category of services, segregate these into separate lists.
Criminal Defense, DUI, Drug Crimes, Assault, Identity Theft
Plumbing, Drain Cleaning, Sewer Repair, Hot Water Heater Installation
Now in a spreadsheet, combine each locality with each phrase.
Portland Family Law, Portland Divorce, Portland Child Custody, Portland Child Support
Beaverton HVAC Service, Beaverton AC Repair, Beaverton Heating Service, Beaverton Boiler Repair